Outdoor Advertising Using The Aida Model Media Essay

Outdoor Advertising Using The Aida Model Media Essay When using the AIDA model to explain the reasons behind the proliferation of outdoor advertising, among Awareness-Interest-Desire-Action, it is clear that an outdoor ad on billboards, e-displays serves to generate any or all among Awareness-Interest-Desire. Global or local? Globalization has of late become ubiquitous with most people viewing it as a panacea for all ills ailing future world economic development, a process that is in itself inevitable and irreversible. It can also be considered an economic phenomenon, involving integration of economic systems through growth in international trade, investment and capital flows. In his popular book,  The World is Flat: A Brief History of the Twenty-first Century,   Thomas L. Friedman writes that the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. What Friedman really means by  flat  is connected. The rapid and sustained consolidation of media properties over the last decade, particularly within the outdoor segment, is leading toward simplified buying for advertisers across multi-media platforms. An infusion of capital into the outdoor industry has fostered the propagation of vital marketing studies, pioneered the research development of new outdoor formats and has encouraged savvy entrepreneurs to explore new approaches to the worlds oldest medium. Multi-national media companies are investing serious dollars into the outdoor industry and the investments are beginning to pay off in spades with improved infrastructure and expanded services for advertisers. The outdoor advertising industry has been among the  first media channels to successfully craft a global footprint to connect people with concepts. The far-reaching conductivity of companies like Clear Channel, JCDecaux, and Viacom is evident. But, the flattening of the outdoor medium worldwide has even broader implications as global buying groups emerge, consistent measurement systems and standards are developed, and common cultural brands become a part of everyday life. At the 2005 AAAA Media Conference in New Orleans, David Verklin, the Chairman of Carat North America, suggested that outdoor will be the first globally bought and sold medium. His prediction has been proven true with WPPs Kinetic business unit emerging as the first global outdoor buying group, matching the international scope of outdoor operators already consolidated. The fusion of both global outdoor buying and selling units requires common currencies of evaluation and consistent business standards. Industry leaders from around the world are searching for the best approaches for developing a measurement currency for the global outdoor industry. The annual WAM (Worldwide Audience Measurement) research conference provides an excellent opportunity to learn about the enormous strides being made in outdoor measurement. The meeting also underscores the critical need for the development of consistent systems worldwide. The ability to execute global outdoor campaigns will necessitate a widespread business language. Outdoor advertising is ideally suited to global communications since the medium conveys ideas through visual expression. Outdoor is less encumbered with the translation of languages, compared to television and radio which rely heavily on verbal communications or print which requires written translation. Its often said a picture is worth a thousand words. It can also be said that the Coca-Cola brand is elegant on any billboard, in any country. While the notion of a truly global industry is intriguing, the intrinsic local nature of the outdoor business is inescapable. Anyone who has visited Tokyo or Hong Kong, Zurich or Buenos Aires, New York or San Francisco will attest to the fact that every market has unique geographic and demographic characteristics. The composition of outdoor plants found in those places is as different and diverse as snowflakes. The challenge for the outdoor industry is to think globally, but act locally. Most evolutionary changes occur slowly over many years, so its almost impossible to see these changes coming. But in the evolving arena of global outdoor advertising, changes are coming swiftly. Upgraded infrastructure and the innovation of new outdoor formats is changing the industry before our eyes. Many global outdoor companies have begun investing heavily in the development of high-style products and hi-tech display technologies leading to completely integrated product packages across countries and continents. Likewise, cities are partnering with outdoor companies to incorporate impressive outdoor districts into massive reclamation and urban renewal projects, such as the Hollywood and Highland project in Southern California or similar projects in Asia Media fragmentation has had a profound impact on the way media is consumed in the United States and the fallout will undoubtedly reach its distant shores in the years-ahead. Over the last twenty year the proliferation of new television and cable options, radio stations, magazine titles and the birth of the Internet has permanently reshaped the US media landscape. Include the development of on-demand technology, and the mounting challenges faced by advertisers trying to reach their audiences, becomes crystal clear. There are too many media choices. Outdoor offers a means to cut through the clutter of daily life by reinforcing messages that intercept consumers consistently throughout the course of daily routines. Outdoor impacts time-stressed consumers with targeted reach, frequency and continuity when other media struggle for an audience. Outdoor reaches beyond the front door of homes to provide a constant reminder that a brand is a good choice when consumers are mobile and most receptive to advertising messages. From roadside signs that spackled the American highways at the dawn of the automobile revolution, to the promise of hi-tech channels of communications, the outdoor industry has continued to evolve over more than a century. The commitment that the outdoor business offers advertisers is now and has always been powerful presence in a marketplace. The times may change and the methods employed to reach consumers may evolve, but the fundamental principles of outdoor advertising remain the same: a simple idea can cut through the clutter and deliver a message that is powerful and relevant. That is the sustaining power of outdoor advertising and why outdoor is the global medium of the 21st century. Literature review Among the various articles that have been written on the subject, While studying the brand recognition when encountering a billboard, it was found that clear branding and new product information improved brand recognition, whereas large amounts of text, pictures of people, lengthy and large headlines, information cues, humour and images of women all delayed brand recognition (Meurs Aristoff, 2009). The difficulty of reaching out to people through other media, improvements in high resolution digital printing and emergence of electronic display units have contributed to an increase in the popularity of billboards, which has been accentuated by the availability of portable devices to measure billboard exposure (Lupez-Pumarejo Bassell, 2009). While suggesting that outdoor advertising did impact sales, it was emphasized that further research is warranted to conclusively establish a relationship between them (Woodside, 1990). A study on the sales response to outdoor advertising revealed that temporal, spatial and promotional effects were significant, and that outdoor media had spatial effectiveness when used as part of a multimedia campaign (Bhargava Donthu, 1999). In another study these authors have proposed that factors such as length of approach, angle of structure, speed of travel all constitute part of the visibility rating of a billboard. Advertisers aim to maximize this rating, and are heavily investing into it as the cost of this media is low, but the retention is comparable to other media (Donthu, Cherian, Bhargava, 1993).

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The Canada-China relationship has been through many fluctuations since China’s establishment in 1949. The Canadian Cabinet decided to give its recognition in the same year as China’s establishment on 16 November. However, the diplomatic relations with China was not formed until 1970, two decades from Canada’s primary consideration. Though there were many factors influencing the Sino-Canadian relations since 1949, due to the limitation in length, this essay will focus on three main reasons, how the political consideration, the attention on human rights problems and Canada’s economic interests influenced its relations with China from 1949 to the 1990s. From 1949 to the 1960s, the relationship between China and Canada was strongly influenced by Canada’s political consideration. With Canada’s gradually pursuing of independent foreign policy together with the change in international climate eventually left the room for Canada’s recogniti on to China. Since then, the Canadian economic interest started to dominate any other factors in this bilateral relationship, even if Canada paid attention to China’s human rights problem. Thus, the Sino-Canadian relationship after the 1970s is a balance between Canada’s economic interests and human rights issues in China. This essay will examine the three factors thematically, and in each factor, it will follow a chronology order. In the first part of the essay, it will discuss Canada’s political consideration in recognition China when taking the U.S. influence and the change of international atmosphere into account. Canada’s willingness in achieving an independent foreign policy led to its formal relations establishment with China in the early 1970s. Then it will discuss how the Chinese human rig... ... China dominated the human rights problems, and enabled Canada-China to be an economic partnership of each other. From 1949 to the early 1960s, the American pressure that Canada received was the fundamental reason for the delay of recognition China. As Canada’s desire of pursuing an independent foreign policy grew stronger, the impact of the U.S. government on the normalizing relationship between Canada and China was less and less. After the establishment of relations in 1970, the bilateral relationship remained steady besides the human rights issue in China. When China dominated on the economic terms in the world, Canada preferred to cooperate with China. The economic trade between China and Canada brought positive influence to both economies, and the Sino-Canadian relationship should maintain at a peaceful and beneficial level if both states worked together.

Education and Lifelong Learning Essay

1. Understand own role and responsibilities in the lifelong learning. (1.1) Having been requested to produce a brief on my roles in teaching and professional values whist teaching in this role. I have to deal with variety of personnel from different ability groups and cultures. I often have to deal with ever changing legislation such as the Joint Service Publications (JSP’s) regarding subjects taught at the training wing, as well as the JSP’s we have to work in line with the Royal logistic Corps Training and Development Team (TDT) which gives up to date changes regarding our codes of practice. some of my roles in teaching the CLM courses are teaching Military Discipline which gets updated regularly from the Army Act 2006, my other key area is Health & Safety which is governed by not only the Health and Safety at work Act 1974 (HASWA) but has its own JSP for the Ministry of Defence (MOD). (1.2) As with any organisation the MOD must comply with the Equality Act 2006, as for my role in promoting Equality and valuing Diversity as mentioned earlier the Royal Logistic Corps has a very versatile group with personnel from all over the commonwealth and also having many different religions. We adapt our lessons and exercises in line with the needs of personnel who may require a different learning style than that being used with extra time given to anyone that may have dyslexia or any other learning difficulty, if a soldier requires time off for religious beliefs they will be given extra tuition for the teaching periods missed, concessions will also be made if a soldier wears headdress as part of their religion with time given before and after an event such as firing on a range where they must wear a helmet for safety reasons. Before all students arrive at the training wing they must be at a set standard as directed by the RLC which will include being at the right basic skills level for the course and at the right fitness level they are also required to carry out an initial assessment on the first day of the course to see what standard the students are at, if the student gets low marks on some of the subjects covered they might be placed as an at risk student which means they may require additional tuition during the course but this information is kept between the instructors and the student involved with constant updates being given throughout the course. Whilst the training sessions are laid down the instructors will adapt the lesson so the students understand the subject by involving them in group discussions and are encouraged to ask any questions throughout the lessons. (1.3) In my role as an instructor I am responsible for the day to day running of the training wing and am solely responsible for certain lessons such as Military Discipline, Health & Safety and Tactics which involves keeping up to date with all the relevant legislation and the upkeep of the classrooms. I also coach and mentor the Junior Non Commissioned Officers in all the CLM lessons which involves evaluating them during lessons to ensure the subjects are being taught correctly and in line with the RLC’s policy. (1.4) In my role regarding identifying and meeting the needs of the learners I take great care in seeing what sort of standard they are at when they first arrive on the courses by interviewing each student after they have carried out their initial assessments and asking them if they require any additional support during the course and what expectations that they may have regarding me as there instructor. If I feel that the student is going to struggle as their assessments were not up to the standards required during the course they are informed that they are an at risk student but does not affect them in any way if there standard improves and will be given regular evaluations and updates on their performance. 2. Understanding the relationship between teachers and other professionals in lifelong learning. (2.1) Some of the boundaries I face as an instructor in the Military are maintaining a professional relationship due to other instructors having a different outlook on a subject or not doing enough research, at times the Military seem to want a subject taught even if the instructor is not qualified which puts more demands on them. (2.2)Some of the areas of referral we use for the learners are met by having all the correct equipment available during any period of teaching with no time restrictions placed, all learners are given clear guidelines and targets that will need to be met. (2.3)In my role I have certain responsibilities regarding the relationship with other members of the training team and also do all correspondence with other outside agencies that are with our evaluating area such as keeping all internal evaluations are kept up to date with the current policies and keep are lessons up to date and accurate. I am also responsible for maintaining and evaluating all learner feedback and amending lessons that the students feel need changing this is a long process as I need lessons checked by the Training and development team before I can use them. 3.Understand own responsibilities for maintaining a safe and supportive learning environment. (3.1)When maintaining a safe and supportive learning environment this will ultimately depend on the type of lesson being taught but classroom layouts will change depending on the needs of the learners, all lessons are kept short or are broken down so the learners have regular breaks so not to lose concentration. We also do a lot of interacting within the groups to make the learner feel that are giving input to the lessons. In regards to the Health & safety of the learners all classrooms are laid out as per the HSE’s guidelines with all lighting, seating and blackout blinds fitted all classrooms have fixed projectors and whiteboards for interaction with mobile whiteboards for learners when they are broken down into smaller groups. A brief is given at the start of each course to ensure the learner understands that the instructors are to help and should be approached if they feel something is wrong. (3.2)To promote appropriate behaviour and respect for others I impose certain ground rules at the start of each course so the learners understand what is expected of them during the course. They are brief on all Health & Safety regulations what to do and were to go in case of a fire, that no anti-social behaviour or offensive language will be tolerated and they must be punctual so not to waste the teacher’s time or the other learner’s time and to ensure they don’t interrupt during the lesson if someone else is speaking. They are briefed on classroom etiquette by ensuring the classrooms are left clean and tidy at all times and all mobile phone are turned off our on silent unless a learned has an important call to make then they are asked to leave the room. All learners are briefed to have the upper most respect for all other learners and teachers throughout the course.

Odysseus as a bad leader in the poem - Free Essay Example

Sample details Pages: 1 Words: 423 Downloads: 8 Date added: 2019/07/30 Category People Essay Level High school Tags: Odysseus Essay Did you like this example? In the epic poem â€Å"The Odyssey† the main character, Odysseus can be described as a bad leader. A leader can be described as a bad or good leader. According to this definition odysseus is not a her in the following paragraphs, We will look at odysseus attributes to discuss how odysseus is a bad leader. Odysseus was not a great leader, all his actions explain everything. First he let his men die, odysseus did not tell his men about the danger. Eventually all his men ended up dying. Every single member of his crew dies. He didn’t even realise that his crew mate elpenor had died and left without him, elpenor had to remind him in the underworld. Even six of his men were getting blinded all because odysseus wants his gift,(book 9, 251-259). This proves that odysseus terms of leadership are lacking. Don’t waste time! Our writers will create an original "Odysseus as a bad leader in the poem" essay for you Create order If odysseus was a good leader he would of have let all his men know about the danger but he didn’t, it was for his own sake. Odysseus was not responsible enough to keep all his men from the pouch of wind either. In the first few paragraphs odysseus and his men were almost home but one of his men opened up the wind pouch and were set out to sail. Odysseus is not the most responsible leader. Although odysseus does show his traits of being a good leader by defending all his men from the cyclops(book 9, 531-583). In book 12 odysseus and his men fight the cyclops and odysseus defends them the best he could. He also helps his men when circi had turned his men into pigs by making them back to their original human form. Humans are not perfect and just because odysseus was a bad leader this does not mean he was not helpful with his men at some point. Odysseus still helped his men out when they need him. On the other hand, he only did this for his own sake because at the end of the day it only benefited him. He has been selfish and made everything about him,(book 9, 531-583). Based on the evidence presented here, we conclude that odysseus is a bad leader. Looking at his best attributes, we can see that odysseus continuously shows that he is being selfish. This shows that odysseus was doing everything for his own good. Even today’s world we see leaders similar to odysseus nature. For example being selfish, careless and etc†¦ over all this proves that he is a bad leader.